Aurora Product Development, LLC
June 2021 – Present
CEO / Founder / Design Director
A global product development strategy firm founded as a result of the incredible growth of South Florida's technology and innovation industries and its leading footprint nationally and internationally as a new epicenter for forward thinking design.
We specialize in Product Development strategy. This comprises Brand Strategy, Industrial Design, Design for Manufacturing, Electrical and Mechanical Engineering, UI/UX, Full stack software development, Intellectual Property, Manufacture Sourcing, Multi-Tier Prototyping and Business Development.
With a collective 35 years of experience with in the product development industry, we assist our clients by leveraging our unique development experiences, partners and creative processes to help successfully design, engineer and launch programs across many different industries.
At Aurora we leverage our extensive experience developing programs for private equity firms, early stage and VC funded startups, multinational brands, private inventors, and fellow development firms. This gives us not only the ability to effectively create and develop but to have a tailored approach to the client and their unique business needs.
We specialize in Product Development strategy. This comprises Brand Strategy, Industrial Design, Design for Manufacturing, Electrical and Mechanical Engineering, UI/UX, Full stack software development, Intellectual Property, Manufacture Sourcing, Multi-Tier Prototyping and Business Development.
With a collective 35 years of experience with in the product development industry, we assist our clients by leveraging our unique development experiences, partners and creative processes to help successfully design, engineer and launch programs across many different industries.
At Aurora we leverage our extensive experience developing programs for private equity firms, early stage and VC funded startups, multinational brands, private inventors, and fellow development firms. This gives us not only the ability to effectively create and develop but to have a tailored approach to the client and their unique business needs.
April 2014 – November 2022
Industrial design lead on new product development in the specific product categories and innovation
Streamline product and industrial design development processes for CPS's private label brands and lead key innovation initiatives; focus on increased ROI with new innovations; work directly with Mechanical and Electrical Engineering teams to find forward-thinking solutions to HVAC/R and automotive technician problems; interact directly with domestic and international sales, vendor and marketing teams to discover optimal design, consumer insights, innovation and MSRP solutions; report to VP of Engineering and regularly participate in senior leadership strategy meetings.
Streamline product and industrial design development processes for CPS's private label brands and lead key innovation initiatives; focus on increased ROI with new innovations; work directly with Mechanical and Electrical Engineering teams to find forward-thinking solutions to HVAC/R and automotive technician problems; interact directly with domestic and international sales, vendor and marketing teams to discover optimal design, consumer insights, innovation and MSRP solutions; report to VP of Engineering and regularly participate in senior leadership strategy meetings.
Achievements:
Fully designed ID and built the TR-600 Recovery Machine
Fully designed ID and built the (HP) High Pressure Cool Smoke Machine
Fully designed ID and engineered the CCD110 Refrigerant Charging Scale
Fully designed ID of SVW (Solenoid Valve Wireless) HVAC Smart Solenoid
Designed the exterior of Gen2 TPSPD Surge Protector
Fully designed and assisted mechanical engineering of VP15W Bluetooth Vacuum Pump
Led CPS LINK version rebuild of mobile application UI/UX product validation testing
Fully designed ID and built the TR-600 Recovery Machine
Fully designed ID and built the (HP) High Pressure Cool Smoke Machine
Fully designed ID and engineered the CCD110 Refrigerant Charging Scale
Fully designed ID of SVW (Solenoid Valve Wireless) HVAC Smart Solenoid
Designed the exterior of Gen2 TPSPD Surge Protector
Fully designed and assisted mechanical engineering of VP15W Bluetooth Vacuum Pump
Led CPS LINK version rebuild of mobile application UI/UX product validation testing
Office Depot
Lead Senior Industrial Designer with Office Depot's Own Brand Product and
Innovation Development Team
Designed and managed product development programs such as office furniture,
lighting, tech, cut and sew and seating. All products were under Office Depot's
private label brands (Ativa Mobile IT, Ativa, Realspace, Realspace Pro, Foray.)
Interacted with merchant and buyer teams, as well as the quality teams within
specific product categories, thereby streamlining product development processes
from project kick-off to engineering to in-store launch.
Innovation Development Team
Designed and managed product development programs such as office furniture,
lighting, tech, cut and sew and seating. All products were under Office Depot's
private label brands (Ativa Mobile IT, Ativa, Realspace, Realspace Pro, Foray.)
Interacted with merchant and buyer teams, as well as the quality teams within
specific product categories, thereby streamlining product development processes
from project kick-off to engineering to in-store launch.
Achievements and major priorities :
Led development on the Ativa brand design language and innovation
Developed the brand identity and equity with the in-house branding team
Lead designer on the ATIVA 10M micro shredder
Lead designer on celebrity TV and movie star Nick Cannon's Ncredible brand for
BTS (Back to School) bags and accessories; worked directly with lead merchant,
marketing and vendor teams to develop a unique design experience and success-
ful execution for children’s backpacks
Interacted with foreign and domestic manufacturing teams; worked directly
with Office Depot's Chinese production and sourcing offices to streamline design
Named as inventor on Ativa 10m shredder, United States Patent D715354
Chair Base filed March 7, 2014; WO2014/138542 A
Led development on the Ativa brand design language and innovation
Developed the brand identity and equity with the in-house branding team
Lead designer on the ATIVA 10M micro shredder
Lead designer on celebrity TV and movie star Nick Cannon's Ncredible brand for
BTS (Back to School) bags and accessories; worked directly with lead merchant,
marketing and vendor teams to develop a unique design experience and success-
ful execution for children’s backpacks
Interacted with foreign and domestic manufacturing teams; worked directly
with Office Depot's Chinese production and sourcing offices to streamline design
Named as inventor on Ativa 10m shredder, United States Patent D715354
Chair Base filed March 7, 2014; WO2014/138542 A
Owned and operated as a versatile freelance Industrial design consultancy. Consulted for various small and large companies in different industries. Designed and managed product innovation programs in Housewares, Restaurant, Telecommunications and Firearms industries.
Clients include
( Black & Decker, Jarden Consumer Solutions, Concepto Studios, Inc., Shooters Café, Bootleggers, W.B .Engineering Inc, Explorer Satellite, Inc., Global view Product Development Group LLC, Armalazer Inc, Art to Part Inc., Ornamator LLC)
( Black & Decker, Jarden Consumer Solutions, Concepto Studios, Inc., Shooters Café, Bootleggers, W.B .Engineering Inc, Explorer Satellite, Inc., Global view Product Development Group LLC, Armalazer Inc, Art to Part Inc., Ornamator LLC)
Full time lead Industrial designer with startup product development firm
Led all design and engineering projects, to include:
Website development
Product Design
Marketing Presentations
Concept Design
POP design and graphic design
Packaging design and production artwork design
Managed internship program with the Art Institute of Ft. Lauderdale
Worked hand-in-hand with the engineers to create ready-to-go design files for
production
Led design process and development in collaboration with Jarden Consumer Solutions
on $5 million program for Walmart Inc in the vacuum seal industry
Led product development, POP and packaging design; Walmart program was sold in
store under the Rival brand license
Led a 2009 Summer/ Fall sponsorship with the Art Institute of Ft. Lauderdale's
Advanced Product Design class; sponsorship led to two designs being chosen and one
making the retail floor; worked with 20+ students and directed design evolution to final design
Led all design and engineering projects, to include:
Website development
Product Design
Marketing Presentations
Concept Design
POP design and graphic design
Packaging design and production artwork design
Managed internship program with the Art Institute of Ft. Lauderdale
Worked hand-in-hand with the engineers to create ready-to-go design files for
production
Led design process and development in collaboration with Jarden Consumer Solutions
on $5 million program for Walmart Inc in the vacuum seal industry
Led product development, POP and packaging design; Walmart program was sold in
store under the Rival brand license
Led a 2009 Summer/ Fall sponsorship with the Art Institute of Ft. Lauderdale's
Advanced Product Design class; sponsorship led to two designs being chosen and one
making the retail floor; worked with 20+ students and directed design evolution to final design
Motorola
Full time Industrial Designer with Motorola CXD (customer experience design) team part of the Mobile Device division.
Worked on (CMF) boards and organization
Designed future concept phones for the iDEN line
Worked directly with Brazilian design team on future concept phones.
Helped design and create working files in SolidWorks to be made in inhouse model shop for proof
of design prototyping signs.
of design prototyping signs.
Aided senior Design Staff with tasks. Heavy focus on Concept sketching and development , Presentation renderings (2d or 3d high-end color renders), Full Solidworks cad modeling with strong focus on surface modeling and major part assembly.
Staff Industrial designer and lower shop manager. Head Operator of large bed 2 axis CNC machine as well as product prep for key assembly components.
EDUCATION
2012 - 2012
Executive Certificate Project Management
Finance for the Non Finance Professional
Project Management
2005 - 2009
BSID Industrial Design and Product design
Magna Cum Laude 3.8 GPA
.Graduated Best Portfolio
.Won 2009 IDSA Merit Award
.Graduated Magna Cum Laude
.Automotive Design Club President
.Represented Ai at the 2007 IDSA National Convention
(San Francisco Cal.)
.Won 2009 IDSA Merit Award
.Graduated Magna Cum Laude
.Automotive Design Club President
.Represented Ai at the 2007 IDSA National Convention
(San Francisco Cal.)
Automotive Repair certification training.
.Brake repair and rebuild
.Auto service and maintenance
.Motor repair and service